Are changing consumer expectations making patient ratings a necessity?
The community has a voice, and when that voice is positive – it may outshine the need for businesses to self-promote. Reviews and ratings are increasingly becoming a popular means to receive feedback but also for potential consumers to seek recommendations before they commit to any action.
How relevant is this for healthcare practitioners who tend to err on the side of caution? And are changing consumer expectations amid a new digital age making patient ratings a necessity?
Many practitioners hold the valid belief that patient care should be the sole and central focus of our nation’s healthcare providers. Others appreciate the need to attract new patients and referrals and believe that they should be recognised for providing consistent, good quality patient care.
A recent study by BrightLocal.com revealed that 88% of consumers read online reviews before visiting a business and 88% of consumers trust online reviews as much as personal recommendations.
From the practitioners’ standpoint, some of the common themes in opposition to patient ratings include a desire to avoid being associated with negative feedback, consideration of how this might be perceived amongst peers and a need for patient ratings to be implemented in accordance with the requirements of AHPRA.
Perhaps if Australian healthcare providers could use a patient ratings platform that was centred around patient care, led to an increase in scheduled patient appointments, ranked well within Google and focused on the non-clinical outcomes without compromising ethical standards, they might be able to embrace this new digital age and give patients the reassurance they are looking for.
To find out more about Healthshare's safe patient ratings platform for Specialists, book a demo.