For growing physiotherapy practices, attracting a consistent flow of organic patients can be one of the biggest challenges. Despite building a strong reputation and delivering excellent patient outcomes, many clinics struggle to increase visibility among patients and referring GPs in their local area. That’s the challenge Sydney Health Physiotherapy set out to solve.

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Maintaining a consistent flow of patients

Founded in 2015, Sydney Health Physiotherapy has grown into a team of 20 staff serving patients across Sydney’s CBD and South. They also provide home services for aged care clients and NDIS participants.

As the business expanded, maintaining a steady stream of new patient enquiries became increasingly important. “We’re extremely proud of our work here at Sydney Health Physio, but one of our challenges is being able to gain a consistent flow of organic patients,” said the Practice Manager Jenny Wang. They also wanted to strengthen their engagement with local GPs, specialists and the wider community to raise awareness of their services.

Prior to partnering with HealthShare, Sydney Health Physiotherapy primarily relied on Google searches and bookings through their own website.

Increasing visibility with HealthShare

Sydney Health Physiotherapy implemented two HealthShare solutions:

• A premium listing on the HealthShare’s Specialist and Allied Health Directory
• BookNow, Australia’s most comprehensive online bookings platform

The premium listing increased the practice’ visibility among GPs looking for trusted physiotherapists to refer patients to. Complementing their premium listing, BookNow allows patients to book appointments through multiple channels, including HealthShare.com.au, Google and HCF.

For Sydney Health Physiotherapy, the combination created a powerful new patient acquisition channel.

“What separates BookNow from other booking solutions is that it gives us all those new patients across all these different channels” – Peter Wang, Director/Principal Physiotherapist.

More than just another platform

Within just a few months, Sydney Health Physiotherapy generated more than 200 new patient bookings.

By increasing their visibility across new additional channels, the practice was able to connect with more people actively searching for physiotherapy services.

For Sydney Health Physiotherapy, being listed in HealthShare’s referrals directory helped increase awareness of the practice among both prospective patients and local healthcare professionals. This provided an additional avenue for patients and GPs to discover the clinic and learn more about its physiotherapy services.

Beyond the results, the Sydney Health Physiotherapy team valued the partnership and support provided by HealthShare. Jenny said “We chose to work with HealthShare because we find the team to be extremely responsive and personable”. Peter added that HealthShare feels like more than just a technology platform. “With HealthShare, it’s not just another interface, but another support network.”

Looking to grow your physiotherapy practice?

If your practice is looking to attract more patients, strengthen referral relationships and increase online bookings, HealthShare can help.

To learn how HealthShare can help your practice grow, visit our website.