HealthShare positions Ostelin as experts in osteoporosis and bone health
Press Release — June, 2012.
Ostelin, Australia’s leading OTC brand for bone health and vitamin D, has incorporated HealthShare into its new campaign. To coincide with this development, HealthShare has learned several new digital benefits for pharmaceutical and consumer brands.
Brand Manager for Ostelin, Carl Pfeiffer, said, “Ostelin chose to work with HealthShare as it links GPs an HCPs with consumers in the online domain and provides a Pharmacovigilance program to monitor community feedback. HealthShare’s communications program allows weekly distribution of the latest news and research about vitamin D, which aligns with Ostelin’s strategy to educate people about bone health. Ensuring bone health experts are up-to-date on all research is a key driver for our alliance and demonstrates Ostelin’s commitment to remain the number one bone health and vitamin D brand in Australia.”