Increasing engagement with HealthShare.com.au

Increasing engagement with HealthShare.com.au

Innovative digital health solutions are transforming the healthcare industry and the way in which healthcare is both delivered and experienced1.

According to the Australian Institute of Health and Welfare, the scope and use of digital health technology is growing and changing rapidly, with 78% of adults now using the internet to find health-related information2.

This shift is evident when examining audience growth and increasing levels of engagement with our website over the past four years.

What type of information are Australians searching for on www.HealthShare.com.au?

Although specialist profiles account for less than 20% of health professional profiles listed on www.HealthShare.com.au, 65% of all directory searches during the past year were to find a specialist.

1. https://www.mja.com.au/journal/2019/210/6/australias-digital-health-journey

2. https://www.aihw.gov.au/getmedia/95830c0a-ee53-4f95-a6a4-860f90e4bd66/aihw-aus-221-chapter-2-4.pdf.aspx

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